HOW TO BALANCE YOUR DAY JOB WITH YOUR SIDE HUSTLE

Forget Orange, side hustle is the new black. Everybody has one or wants one and to be honest who wouldn’t? 

Seriously, not only does it give you another source of income but it also allows you to be as creative as you might not get a chance to be in your everyday 9-5. 

 

You’re basically your own boss and have complete control of when you work and what you will create.

It’s the epitome of #living but when you still have to work your day job, it can be difficult to balance the two especially when you need to make your side hustle boom.

If any of these resonate with you, then worry no more. I have some secrets to making life a little easier when juggling your 9-5 and your 5-9. 

 

PLAN AHEAD

Have you ever heard of planning before you plan? because it’s what you need to do to make sure you’re successful.

Confusing, eh? Let me explain. 

Most people will, at the most, write down the things they need to do, not factoring in their availability. When you’re working your side hustle, you have to be aware of every little minute of free time. 

How many hours do you have free?

Write out your schedule starting with the time you usually wake in the morning until your typical bedtime.

If you wake at 7:00 AM to workout, 7:45 AM to mediate, 8:00 AM to shower, and 9:00 AM to leave home, then write it down. 

Write everything you do and review the list to see how you can rearrange and adjust to work in your side gig. 

Put a star next to the important, non-negotiable activities and work around those.

I have used both Todoist and Wunderlist to schedule my daily activities. These apps work wonders with keeping me organized.

Pair that with Sunrise Calendar or Google Calendars and you have your own personal assistant.  Not really but ya know, close enough. 

For serious side hustlers, think about talking to your manager about working half days, getting off early, or shorting your work week.

If that’s not possible, look into using some of your time off.

 

AUTOMATE SERVICES

I can’t tell you how much time this saves especially when you’re preoccupied working at your day job. Not only will it save you time but if used right, it will increase your income. 


Email Marketing

One of the main reasons to build your list, is to create connection and maintain contact with your subscribers.

Studies have shown that people need to hear from you at least 7 times before they buy anything from you. Email marketing makes this possible by automating the content you send out to your subscribers.

You can schedule things weeks or months in advance and even decide which group of people will receive certain information or offers. 

This is great for a 9-5er because you can dedicate one day to creating content to send out for the entire month which is time saving and help you still in contact even when you’re truly not available. 

Your job will be selecting the best email marketing provider based on your needs for subscribers, deliverability, and pricing.

There are many different options for email marketing but some of the popular options are:

Aweber 

Infusionsoft

MailChimp

Covertkit

Constant Contact

Emma

GetResponse

Mad Mimi


Social Media Management

Another lifesaver to help you juggle your 9-5 and side gig. It’s all about taking things off your plate, to make it a lot easier for you.

Just as the email marketing, social media management does the exact same thing but through your particular social media channels. 

Buffer

Hootsuite 

Later

TweetDeck

Tailwind

Sprout Social

Just as you would allocate time to creating content for your email marketing, you can also dedicate time to creating social media post.

You can schedule posting times for Pinterest or schedule time and caption for an Instagram post. 

GET ORGANIZED

Woah!

This was a tough one for me because I’m use to operating in chaos (I’ve been conditioned..don’t judge me) but I knew that organization was ABSOLUTELY needed. This will work wonders for you especially with the limited time you have available. 

Look into having your business in a one-stop shop. Instead of having multiple applications and programs, it can all be housed for you in one spot.

It’s totally worth it when thinking about what’s important when it comes to investing in your business. 

Check out:

17hats

Motiv

Tave

These all-in-one business management applications can take payments, create forms, bookkeeping, calendars, email signatures, and contracts just to name some features. Find which option is best for you and implement it. 

BUILD YOUR TEAM 

Lastly, but definitely not leastly. 

What?! That doesn’t work? 

Building your team. Having someone on your team to help assist you will allow you to focus on other areas of the business and will bring in the money. 

If you have a family member or friend who can assist with daily activities, that would also lessen your load. If you don’t have that luxury or prefer not to go that route (I totally understand) then look into hiring a virtual assistant. 

Look into:

Fiverr

Upwork

People Per Hour

eaHelp

You can set a budget per week or per hour and inform the assistant what you need help with. One thing that’s big for me is responding to customers such as if they need help with making or editing a payment, then someone should be able to respond very quickly.

At times, I am unable to respond due to meetings or workshops, therefore hiring an assistant to assist with these type of activities, will not only take that task off my current workload but will also ensure that customers know that they are important. 

Decide what you are comfortable with delegating and locate someone to assist you with the tasks.

Now that you are equipped with what you need to make your side-hustle run smooth while you’re at you day job, I want to hear from you. 


ARE YOU IMPLEMENTING THE THINGS ABOVE OR DO YOU PLAN ON USING THESE STRATEGIES? DO YOU KNOW ANY OTHER SUGGESTIONS THAT I MAY HAVE MISSED ON MY IST? LET ME KNOW BELOW. 

THE BEST MARKETING NO ONE THINKS TO USE

Marketing, Marketing, Marketing! 

It’s the modern day Marsha of the Brady Bunch because everyone loves to talk about it. Marketing is the driving force of our business and how people learn about our awesomeness. 

I think that’s why so many people go into overload when they begin to think about marketing. They think, I need more followers, I need more signs, I need more ads, I need more social media, I need more, more, more. 

I get it completely and as an entrepreneur, I understand the feeling that we’re not doing enough but here’s the kicker, you probably already know your magic sauce, you’re just overlooking it. 

 

WHAT YOU'RE OVERLOOKING

What’s working is what you are overlooking. Like most things in life, we tend to overlook what’s right in front of us and it typically goes hand in hand with our business. 

Instead of adding more ads, signs, or social media platforms, add more of what you already know. Yep! That’s right! Use your strengths to catapult your business.

Think about it, what are you awesome at already? For me, I love design and because of that strength, I do a good job (or so I think I do) at Instagram. It’s where I get most of my clients. 

The same goes for you. Use what has worked in the past or what you know as your strength to your advantage.

 

NEXT STEPS 

If before you decided to start on this journey, how were you getting your products or services known? Maybe word-of-mouth referrals, emails, pop-up shops, webinars, or Facebook. Whatever it was, stick with that and work to make it even better. 

If this is your first time without any leads, use what you already know about yourself as your strength. Are you a good communicator? If so, being a speaker at an upcoming event would be great or even hosting a few workshops. 

Now, I for one am all about growth and change so this isn’t to say stop trying new things but what it is telling you to do is focus on what’s right under your nose. YOU! 

 

TAKE ACTION

Make a list of two (2) methods you have found most effective to bringing in sales or new customers/clients. 

New to entrepreneurship? Make a list of your strengths and select two (2) methods that will compliment your talent.


Enough of me rambling, I want to hear from you.

HAVE YOU FOUND YOURSELF OVERLOOKING WHAT HAS WORKED IN THE PAST? MAYBE YOU HAVE OVERLOADED YOURSELF WITH TOO MANY MARKETING PLATFORMS, IF SO LET ME KNOW. 

HOW TO CREATE GRAPHICS ON A BUDGET

Starting out as an entrepreneur, you want to make sure you have everything in order. You want your website to be perfect, your social media to be outstanding, and your entire presence unlike any other but when you’re on a budget, they may seem difficult.

If you are anything like me, I’m sure you have thought, how am I suppose to make quality images or graphics with limited funds.

Trust me, I’ve been there and I get it. I had to trial and error tons of things until I found the right tools to create the exact images that would make my brand standout. 

Through my stumbles, I have learned that there’s so much information and resources on the net, you just have to look for it.

Lucky for you, I have searched enough to start a list of resources to get your creative juices flowing to create and customize your own unique graphics. 

I know you’re thinking, c’mon get on with it, so here goes. 

1. Phonto

This is my absolute go-to when I need to make a quick graphic for a quote or adding words to an image. It’s the secret to how I make my Instagram feed flow so well. 

It’s a free app for your mobile. Once you’re in, you can edit any image store in your camera roll and select from numerous fonts that will allow you to add your own style to it. 

Another sweet feature they have is the option to restore your previous image meaning if you have completed an image and closed out of the program, when you come back that image will be available. 

It’s perfect for staying on brand with your quotes. Hands down my favorite app. 

2. iPiccy

This is another favorite when I need to edit photos. If you’re familiar with Photoshop at all, it’s similar to the program, however it doesn’t have as many features. 

It does a lot of the base needs for photo editing and it’s very user-friendly.

This free, online, photo editing program has over 110 photo effects so I use it a lot for brightening backgrounds on images. 

3. PicMonkey

I created my first logo in PicMonkey all by myself. Yep! It was a proud moment. PicMonkey makes it extremely easy to create you own designs and edit your photos. 

The other super cool features from PicMonkey that I enjoyed are the abilities to use your own personal font that you may have purchased or downloaded for free within the application.

It also has a feature that allows you to have a transparent background. Love, Love, Love their stuff. 

4. Canva

Hands down the guru of graphics for a newbie like me.

Canva not only is user-friendly but takes the headache out of guesswork when it comes to creating images or graphics.

I love creating designs and making things that sparkle but I know my area of expertise and it’s not in graphic design.

Canva makes this so simple to by having pre-created images that allow you to edit as needed. Even the images that aren’t free are set at a reasonable price, such as $1.00, that would really work with an entrepreneur on a budget. 

5.  Pixlr

Now I must be honest here, I haven’t had much experience with this program but the times that I have left an impression.

For those of you that have experience with Photoshop, this program will give the resemblance of the program almost detail for detail.

Just like Photoshop, you can add or remove layers which will enhance your images. 

I totally plan on using this editor a lot more in the future to create graphics and images unique to my brand. 

So there you have it, all the tools you need to start as your own graphic designer.

As you continue you grow, it graphic design could be something you want to take off your list and delegate to a virtual assistant.

Some entrepreneurs have difficulty deciding if they want to hire a virtual assistant. Read my blog about if a virtual assistant is right for you.

 

Yo! I hope your well on your way with wearing the hat of graphic designer but I want to hear from you.

 

ARE YOU USING THESE TOOLS TO CREATE YOUR GRAPHICS? IF NOT, HOW DO YOU CREATE YOUR GRAPHICS? DO YOU HAVE ANY SUGGESTIONS TO ADD TO THE LIST?