THE KEY TO ATTRACTING YOUR DREAM CLIENTS WITH COPY

We entrepreneurs know that copywriting is an essential element of online business success (at least we should know). Our websites, social media posts, sales pages, optin pages… they all involve copy. 

The majority of us are just winging it, though, especially in the beginning stages of our businesses. We throw some words on the page, cross our fingers, and hope for the best. If we’re lucky enough to have great writing skills, we might be OK. 

Unfortunately, many of us struggle with writing or don’t know how to write words that converts, and it shows in the jumbled, confusing, or ineffective copy we often see on the web. 

If this sounds like you, it’s time to take those copywriting skills up a notch.

Your Copy Has a Job

Copy has a very specific purpose. It’s not just a placeholder on your website, or a catchy blurb on your landing page.

Copywriting is meant to accomplish the following things:

• Draw in your ideal clients and create an emotional connection with them.
• Show, through words, how you can help them solve their burning problems.
• Inspire them to take action, whether it’s to optin, buy, read, or something else.

If your copy is achieving these outcomes, then your conversion rates, traffic, purchases, and other metrics will reflect it.

Are you getting the click-throughs, conversions, and sales you want? If not, it might be poor quality copy.

The Key to Writing Successful Copy

The most important thing you can do to improve your copy is to focus on your ideal clients, but the biggest mistake that most entrepreneurs make when writing for business is focusing on themselves. 

Successful copy is not about you. It’s about your client. It’s about their dreams, their desires, their struggles, and their challenges.

To understand what’s going on in the minds of your ideal clients, you need to be asking the right questions. Getting to know exactly what your dream clients are thinking is the key to writing copy that actually leads to paying customers.

You can learn how to ask the right questions using this free worksheet.

Here are 3 tips to get your started with copy that draws in the people you’re truly excited to work with and leaves them eager to buy from you.

3 Ways to Write Copy that Attracts Your Ideal Clients

1. Determine who your ideal client actually is. Find a real life person who fits the description and ask them questions about what they need and how you can best serve them. Use my free worksheet that outlines this process in detail.

2. Use your ideal client’s exact words. The best way to connect with someone is to use their language. Now that you’ve spoken with your ideal client, use their words to show that you understand where they’re coming from. As you speak with more and more people who fit into your ideal client category, take note of what they’re saying. Look for common threads, and use their expressions. You’ll be amazed at the results.

3. Share your story, as it relates to your ideal customer. Have you struggled with something similar in the past and overcome it? Do you have shared values? Including the parts of your personal story that are relevant to your ideal client will build trust and create connection.

Writing copy that attracts your ideal clients will skyrocket the success of your business. By focusing on their desires and language, you’re sure to see awesome return on the time you invest in writing for your website, social media, and other projects.

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DO YOU HAVE A DIFFICULT TIME WRITING COPY? ARE THERE ANY TIPS WE CAN ADD TO THIS POST? DO YOU PREFER TO HIRE SOMEONE OR DO IT YOURSELF? LET ME KNOW IN THE COMMENTS BELOW.

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Christine Blubaugh is a truth-speaker, copywriter, and content marketer for creative solopreneurs. Want to express your badassery  through words?

 CLICK HERE TO VISIT HER

WHAT IS A NICHE AND DO I REALLY NEED ONE

If you’re new to the blogging world and have been doing a little research, you may have heard the word niche before. I have had several clients ask, what the heck is a niche and do I really need one. Since I have explained this several times, I thought this would be a great blog to write about and help everyone that may be confused about this entire “niche” ordeal.

WHAT IS A NICHE

A niche is a a speciality industry or particular type of blog that holds the interest of a certain group of individuals. If you didn’t have a niche, then you may discuss things like travel, cooking, interior decorating, and painting.

That really doesn’t make it easy for your audience to remember you due to your multiple topics. However if you, for example, are into hiking, you may search for blogs or information on different hiking techniques, equipment, or places to purchase hiking gear. You may be able to find everything that you’re looking for in one blog’s site if that site has a hiking niche. 

The same thing applies to you reading this blog. My niche is for bloggers, entrepreneurs, creatives, and all those in between that want to be successful with their start-ups and monetize their blogs. This is exactly why blogging niche’s are popular. Everything someone is looking for is in one area.  

DO I REALLY NEED ONE

Of course you do, my friend. There are a few reasons you want to find your niche including:

1. Identifying yourself as an expert in the area

Peg Fitzpatrick found her niche with social media and even went as far as co-authoring a book titled the Art of Social Media. By doing this, she had coined herself an expert in social media.

2. Grow your following quicker

As the examples show you above, finding your niche makes it easy for your target market to find and follow you which grows your following way faster than without it. Kimra Luna does an excellent job with defining her niche of webinars and making her following grow exponentially.

3. Easier to transfer followers to customers

Charlene Johnson has a great blog about fitness which makes it easier for her to transition her readers into customers with her knowledge of fitness and earn money. 

When you are discussing topics that your audience is interest in, then it’s super easy to offer them products or services that you know they will love instead of guessing if they would like it. Make sense right?!

In my opinion, your niche is really what you make of it. It’s truly your own thing so it’s not about fitting into a box but more so about find your own box and making it your own.

Just like in business, there may be thousands of people doing what you do but none will ever do it like you. This is the same principle. Take these steps in determining what your niche will be. 

TALK ABOUT WHAT YOU KNOW

The easiest way to identify your niche is by writing on a topic you already know. Write about your passion or something that you have major experience in. Ask yourself:

1. What can I talk about for hours on end?
2. What something you can create multiple ideas about?
3. What do people come to you for advice about?
4. What are some books of interest that I would love to read?

After answering these questions, do you see a pattern or theme from your answers. Is there a certain thread that continuously was repeated? This is much like find your passion.

When you are passionate about something, you are less likely to run out of idea and more likely to create great discussion and give good information about the topic. Talking about what you know instead of what you think people want to know, will be way easier to turn your passion into a profit to earn money.

FIND THE HOLES

When I started my business, research what people were doing and found that a lot of blogs told you want to do but not exactly how to do. Most people, like me, need more direction than just talking about what is needed and that’s what I prided myself on offering.

I also am able to intertwine my behavior knowledge from my master’s degree to help my clients actually see results than leaving them to do it alone. I would recommend you do the same thing.

The number one advice to starting a business is finding the holes in your industry of interest and the same holds true for your blog. Think about what is missing in your industry and fill the void.

If you’re not sure what is actually missing then do some research. Locate 10-15 blogs that are in your industry or area of interest and find the holes. Ask yourself, what will people want or need that these blogs or business aren’t offering. To boost it up even more, tie in your previous knowledge to show that you can offer more than your potential competitor.

Related: 5 reasons to start now

MAKE YOURSELF AN EXPERT

Though you know about this topic there are still things you can continue to learn to increase your knowledge. Read books, join discussion groups, take courses or whatever you need to do to learn more.

The world is continuously changing therefore you always want to stay update on what’s news. You also want to be able to answer as many questions as your potential customers may have about your niche.  

IDEAS FOR NICHES

There are multiple niches that are out there and this list can help you identify some that may spark your interest or give you ideas of combining two to make a unique niche. Review some ideas to help get your rolling in the right direction.

1. Blogging for Dummies
2. Fashion for Women
3. Earn Money Online
4. Traveling on a Budget
5. Monetize Your Blog
6. Budgets for College Students
7. Blogging Jobs
8. First Time Homeowners
9. Decorating on a Dime
10. How to Make A Blog

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DO YOU HAVE ANY SUGGESTIONS ON BLOG NICHES? HAVE YOU IMPLEMENTED SOME OF THE STRATEGIES LISTED ABOVE? LET ME KNOW IN THE COMMENTS BELOW.

HOW TO PRICE YOUR SERVICES AND GET WHAT YOU'RE WORTH

I remember starting my first two business and wanting to get customers/clients so badly that I would be willing to lower my prices. I know it’s crazy but it’s true and like so many other individuals starting out in business, lowering prices is the only way to get a sale, right?

Mistake of First-Time Entrepreneurs:

Underpricing Services

Did you know one of the reasons most business are unsuccessful because they tend to underprice their services or products?

This causes businesses - such as yours - to fall short of your financial, sales, and marketing goals. 

I think that its standard to want to make a good impression on your potential customers for those word-of-mouth referrals and that continued business but what are you losing in the meantime? 

Yes you love what you do but you don’t want to go broke from it? 

Solution: Create your price list

I’m sure you’ve spend hours, days, weeks, or even months finding the right price point for what you have to offer and trying to learn some business pricing strategies.

If you are still trying to figure out how to price your service, try these steps.

• Find your annual salary - determine your ideal annual salary for yourself based on the amount of time it will take to create a product or offer a service. Research others in your field to get a good range of pricing and determine if you will be on the higher or lower end of the price range. 

• Calculate your expenses - determine the expenses that will come when having to create or provide a services such as overhead cost, computer, internet fees, etc.

• Determined billable hours - determine how long you will be actually working on a product or services meaning the actually time it take to create or provide the service. Within a week, will you actually be working on the service or product 5 hours a day (not including administrative duties). If so, then multiple 5x5 (if you work Monday-Friday) to get your billable hours. Then multiple that by the number of weeks you will work in the year.

• Get your hourly rate - divide your billable hours/ideal annual salary and there you have it. 

All this had determined your hourly rate and this is no easy task.

You have to get correct figures for your overhead cost, the cost of services, purchasing a new computer, printer, fax, etc.

Whatever it is that took time and in today’s world time equals money. You are worth what you are charging and should not feel bad about it. 

Stick to Your Price

Sell it! Sell it! Sell it!

When I was selling items on eBay, I learned that if your product didn’t sell the first couple of weeks, when you relist the item and increase the price. Weird? Not really.

I'm sure you would think, if someone didn’t purchase the item when it was one price, they definitely won’t buy it if the price is higher. It's actually the complete opposite. it increased the interest. 

Humans have been hard wired to believe that more expensive items are the best.

We equate price with value meaning better quality so when you lower your prices for someone, it’s unconsciously showing them your stuff isn’t really worth it.

You definitely don’t want that! 

If you have someone who is telling you, your prices are too high or that’s too expensive (who can blame them, we’re always looking for a bargain), try responding like this:

• “My prices are set at this point because of the things you will receive such as….”

This is your chance to brag on your services and your unique offers that will benefit them extremely. 

• “Yes, you’re right and that’s because of the quality that you’ll receive you can’t find anywhere else.”

Here’s another opportunity to explain to them that the services they will receive is because of the detail and attention you give your service or product. 

• “What’s your budget?”   

You can take this approach and help create budget friendly plan just for them.

Keep in mind, you will not be adjusting your prices but you can help them benefit from your services by discussing options in their price range. 

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HAVE YOU HAD AN ISSUE WITH UNDERPRICING YOUR SERVICES OR PRODUCT BEFORE? WHAT DID YOU DO TO HANDLE THE ISSUE? DO YOU ALREADY USE SOME OF THE METHODS ABOVE? LET ME KNOW IN THE COMMENTS BELOW.